ROE11

ROE11 needed a multi-audience platform that could effectively communicate its unique value proposition to students, parents, and teachers-each with distinct needs and motivations.

• Multi-Audience Flows: Three distinct user groups (students, parents, teachers) each required tailored messaging, features, and conversion paths.
• Complex Pricing Model: Multiple subscription tiers with different features needed clear, transparent presentation to drive parent enrollment.
• NIL Rewards Integration: The platform needed to incorporate an NIL deals program for student athletes, a novel concept requiring careful explanation and trust-building.
• Trust in Education: As a new EdTech brand, ROE11 needed to establish credibility through founder messaging, clear methodology, and social proof.
• Engagement Across Roles: Teachers needed motivation to participate, while parents needed assurance their investment would yield academic results.

We built a comprehensive, audience-segmented marketing platform using the Lovable stack (React, TypeScript, Tailwind CSS, shadcn/ui) with dedicated pages for each user group.

• Audience-Targeted Pages: Created separate Parents and Teachers pages with role-specific messaging, benefits, and calls-to-action.
• Transparent Pricing: Designed a clear pricing section with multiple plan tiers (Monthly, Semester, Annual) so parents can choose the right investment level.
• NIL Deals Portal: Built a dedicated NIL Deals page explaining how student athletes can earn real-world opportunities through academic performance.
• 3-Step Process: Simplified the onboarding journey into a clear 3-step process to reduce friction and increase sign-ups.
• FAQ Sections: Added comprehensive FAQ sections per audience to address concerns and build confidence in the platform.
• Founder Story: Featured authentic founder messaging and mission-driven content to establish trust and emotional connection.

ROE11 launched as a polished, multi-page marketing platform that effectively communicates its value to all three audience segments.

• Audience Segmentation: Successfully delivered tailored experiences for parents, teachers, and students with distinct conversion funnels.
• Pricing Clarity: Transparent pricing presentation with multiple tiers increased parent confidence in enrollment decisions.
• Teacher Engagement: Dedicated teacher portal with clear benefits and collaboration tools drove educator interest.
• Brand Credibility: Founder-led storytelling and mission-driven messaging established trust in the education market.
• Scalable Architecture: Built on modern React stack with Supabase backend, ready for user authentication, progress tracking, and payment integration.